Multiply help Clyde 1 Radio take over Glasgow’s Central Station as part of an integrated re-launch plan. 

We have recently been working with publishing and broadcasting giant Bauer Media to refresh their Clyde Radio brands - culminating in a week long brand experience at one of the West of Scotland’s busiest commuter hubs. 

Clyde1, Bauer’s flagship station in the West of Scotland is the region’s No.1 radio station in terms of listener numbers. A proud position it wishes to maintain and strengthen in an increasingly challenging and diverse media landscape. 

As part of this 6 month project, Multiply were tasked with undertaking a  complete brand audit and repositioning exercise, developing a new station logo & corporate look and feel, marketing communications design and style guides, motion graphics and consumer launch strategy.

To celebrate the new look of Clyde 1, the creative has been showcased at a week long “Live on Location” brand experience at Glasgow’s Central Station.

Multiply has designed all the creative collateral for the experience which has seen the railway station host the breakfast show live each morning for a week. The experience is believed to have reached a staggering 500,000 commuters in this time! 

To see Clyde 1’s new creative in action, simply visit www.clyde1.com/