Supersize shopping bags created to launch new H&M Beckham Bodywear Range

If you're in London and you happen across a ginormous shopping bag, fear not, you've not descended into Lilliput. Our London team have just created some supersize shopping bags for H&M to launch their collaboration with David Beckham Bodywear. Sited at a number of London landmarks including Tower Bridge, Convent Garden and Westfield Shopping Centre, the bags have already attracted broad press coverage and over 75k facebook likes in the first 24 hrs alone! Goes to show how a combination of innovative outdoor media & the power of Beckham can achieve immediate cut-through.