Highland Spring’s biggest on-pack promotion to date hits the shelves.

Highland Spring, the UK’s leading producer of bottled water has just launched ‘New Balls for Britain’ its biggest integrated loyalty based campaign to date. 

Devised by Multiply, New Balls for Britain encourages the nation to develop their natural talent by collecting on-pack codes for a range of top manufacturer sports balls. 

Backed by leading manufacturers in each field, Highland Spring has teamed up with suppliers including Mitre, Gilbert, Gray-Nichols, Babolat and Srixon to provide balls of the very highest standard. The promotion also seamlessly promotes the link between an active lifestyle and healthy hydration. 

The onpack promotion will appear on over 50 million bottles and all who register for the promotion will also be automatically entered into a free prize draw to win a fantastic sporting break to top locations such as Barbados, Barcelona, Paris, La Manga and Rome. New Balls for Britain will be communicated at every consumer touchpoint including on-pack, digital (the website was also designed and built by Multiply), social media, trade & consumer press advertising, outdoor advertising and trade POS. 

We're pretty confident this largest ever promotion for Highland Spring will top their previous award-winning, Best Seat in the House which leveraged the brand’s relationship with British tennis ace, Andy Murray. 

Paul Condron, Highland Spring’s Brand Director stated: “New Balls for Britain builds on the success of last year’s hugely popular Best Seat in the House campaign.  Continuing our long running association with active sport, the campaign will help retailers boost sales over the critical summer months. 

“The key summer trading period sees bottled water sales soar - a 1°c increase in temperature increases sales by 2% in Scotland and 1% in London* - and we’ve invested heavily in New Balls for Britain to help retailers capitalise on this.

“This will be a highly engaging promotion with quality premiums across an accessible range of sports with wide consumer appeal thanks to our partnerships with brands like Gilbert (rugby), Mitre (football) and Srixon (golf).”

As an additional element to the campaign, Highland Spring has also incorporated a community element whereby consumers can nominate worthy community groups to receive a giant box of balls worth over £300.

To see Highland Spring’s New Balls for Britain campaign in action, simply visit www.newballsforbritain.com