We've just launched our first integrated campaign for this most original of premium vodkas.

Stoli Originals sees the vodka brand team up with BAFTA award-winning director, Martin Smith to offer truly original people the chance to star in a film which will document a day in their lives and capture their uniqueness. 

We’re looking for people with a story to tell. What inspires them? What makes them stand out? And what makes us want to find out more about their lives? 

Consumers are encouraged to submit a 60 second audition video of themselves showcasing their true originality for the chance to win a trip to LA and feature in 24:4 – the Stoli documentary film which will be based on 4 finalists. 

The campaign, which launched on Facebook will also be at select club events throughout the UK using a ‘Stoli Casting Booth’ to allow the public to upload video footage of their personal stories directly. 

Leslie Horne of Maxxium UK, Stoli’s UK distributor commented, “This is a fantastic opportunity for those people who can inspire others with their story. Stoli has always been at the forefront of originality and it’s something we feel is worth celebrating; Martin Smith is an exceptional talent and we’re excited at the prospect of bringing together such innovative people to create something truly original.” 

For more information or to take part, visit www.facebook.com/StoliUK